Gem Añonuevo is a 23-year-old multimedia artist based in the Philippines. As a freelance graphic designer/video editor, she has worked with the Cultural Center of the Philippines (CCP), CCP Arts Education Department, Tanghalang Pilipino, and Philippine Folk Dance Society (PFDS) to name a few.
Most recently, she designed Indak TA[Y]O: Dances of the Philippine Islands, Vol. 2, a book published by the CCP and PFDS. The book was launched during the premiere of Tara, Laro TA[Y]O where she served as the graphic artist and video editor for promotions, following her successful contributions to the series in the past two years.
Currently, she works as a freelance video editor for Studio Who, a company focused on documentary filmmaking. In her spare time, Gem likes to paint, sketch, and crochet pieces that she would give out as gifts for her loved ones.
TA[Y]O is a multifaceted project documenting Philippine folk and indigenous dances through dance notations, workshops, and film production.
On its third run, the Cultural Center of the Philippines, in collaboration with the Philippine Folk Dance Society and the San Jose Del Monte LGU, launched Tara, Laro TA[Y]O which features old traditional Filipino games.
Interpreting the director’s vision, I singlehandedly conceptualized, designed and executed all the graphics and video teasers for the premiere and its promotions.
presented are the following: main poster, flashdrive design, social media pubmat templates, souvenir program (booklet), film posters as tarpaulin standees, and slide deck
Indak TA[Y]O was launched by the Cultural Center of the Philippines and Philippine Folk Dance Society to document and annotate unpublished dances from Luzon, Visayas, and Mindanao.
Book Publication Producers RODEL M. FRONDA DENNIS N. MARASIGAN; Managing Editor RONNIE M. MIRABUENA; Assistant Managing Editors RODEL M. FRONDA, ELIMORE CABANILLA; Editor LARRY A. GABAO; Assistant Editor AQUILINO EDUARDO P. SANTOS; Contributors / Researchers BENHUR Z. ABULENCIA, CARLOU G. BERNALDEZ, PETER A. DE VERA, RONNIE B. MIRABUENA, ODYSSO D. OYALES, PETRONILA SUAREZ (+), MICHAED DAX G. BARLAAN, REBECCA BUMAHIT, EULALIE DULUAN, JANICE OLASIMAN-DECORION, EARL FRANCIS C. PASILAN, CLAUDIO M. RAMOS II; Facilitators CORAZON O. AGUSTIN, CARLOU G. BERNALDEZ, JOSEFINA B. GUILLEN, MILA R. ANCHETA, LARRY A. GABAO, AQUILINO EDUARDO P. SANTOS, RANDYLL V. VILLONES; Musical Transcription XYRUS ULYSSES M. VILLANUEVA; Musical Arrangement for Rondalla ADONIS VOLTAIRE M. VILLANUEVA; Book Designer GEM IRA J. AÑONUEVO; Project Manager ELIMORE CABANILLA; Associate Project Director RONNIE M. MIRABUENA; Project Director EVA MARI DG. SALVADOR
Visual concept and execution by Gem Añonuevo
Continuing the TA[Y]O project, CCP produced films featuring courtship, wedding, and romantic dances from different Philppine regions in TA[Y]0ng Dalawa: Indak sa Saliw ng Pusong Umiibig (2023).
Months after the premiere, Tech-Talk TA[Y]O was held. A workshop/seminar event discussing the ways we can utilize new media to promote and revive Filipino culture, traditions, and dances.
In line with the goal of the two events, Tuloy TA[Y]O was launched online, using TikTok as a platform to share the TA[Y]Ong Dalawa Instructional Videos and Dance Films, with additional short documentaries
The designs I created for the promotions were patterned from TA[Y]O 2022, which featured silhouettes of different people from around the country showcasing both individuality and unity. For 2023, the concept was refashioned to show romance, thus the use of warm colors and sleek fonts.
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TULOY TA[Y]O
(“Tuloy” title logo by Miguel Martinez)
Teaser Poster
Unreleased Teaser Poster (proposal)
CCP ARTS ACADEMY 2023
Layout / Video Editing by Gem Añonuevo
ARTS ACADEMY Logo by Ian Wong
VIDEO HIGHLIGHTS AND TEASERS
2023 Teaser Video
July 2023 - University of Santo Tomas - Senior High School
October 2023, Philippine Normal University
November 2023, Western Mindanao State University
December 2023, Bicol University
CCP Arts Academy was initially a workshop program for teachers from different universities in the Philippines, equipping them with pedagogical skills and techniques that employ artistic approaches.
On October 2023, the CCP partnered with the Philippine Normal University (PNU) and modified the program to cater pre-service teachers (college students).
In 2024, The Philippine Normal University ranked #18 out of 1,072 universities in World University Rankings for Innovation (WURI). The award recognizes the innovation of Arts Academy in partnership with the CCP.
UST SALINGGAWI DANCE TROUPE
Audition Posters for UST SDT 2021-2023
The UST Salinggawi Dance Troupe (SDT) is the official dance troupe of the university that competes and performs for cheer, folk dance, and contemporary. The team is composed of members from 3 categories: Dance, Cheer, and Artists.
I was the head artist of UST SDT from 2020 until my graduation in 2023. The opportunity greatly cultivated my skills and management abilities in preparation for the creative industry.
Promotional Materials for the UAAP Season 85 Cheerdance Competition (2022); from left to right: Teaser Poster, Pep Rally Poster, Facebook Icon/Theme Reveal: Lady Gaga (recreation of the Chromatica Album Cover featuring the Salinggawi Logo Pose), Event Proper Poster
Film Teaser Posters for “Hirang: Kakayahan, Kapangyarihan, Kalayaan”, a mini dance-film festival featuring the projects of Grade 10 - Philippine High School for the Arts Sanghiyas Pangkat Mananayaw members in collaboration with the UST Salinggawi Dance Troupe.
from left to right: Sarimanok, Sin Niu, Aghoy
ISLAND WANDERERS INN
Island Wanderers Inn is a start-up resort based in Coron, Palawan. Working with their existent logo, I developed a mini-brand guide and applied it to new posters, flyers, and social media pubmats.
DISCOVERY PRIMEA
Business Card
Digital Newsletter
Team Building Shirt Designs
PROJECT PLATES FROM COLLEGE
UST CFAD - ADVERTISING ARTS
(All materials presented are for academic purposes only and is not affiliated with any brand/company)
STRATEGY IN MIND
The goal is to encourage people to support local and buy local by seeing the value of Uswag Leyte. What the artisans and the target market have in common is that they have these products to hold personal narratives. Uswag Leyte products hold stories and inspired moments of its craftsmen the same way it is bought as souvenirs – a reminder of an adventure, an emotion, a memory. Thus, the brand will be promoted as something tourists and crafts enthusiast can resonate with. We also aim to highlight how the products are not merely manufactured for selling’s sake but to communicate Leyte's art, their story, and their culture. Having to reinvent a tradition to adapt to the contemporary industry is a progressive way to preserve heritage. Allowing the audience to understand this, they become more enticed as they know that they would be supporting a good cause.
Uswag Leyte: Branding and Campaign (Strategy and Poster Proposal)
B’lue: Promotional and Informative Poster
Duplo: You can always afford to give your child the world.
Who wouldn’t want to give their child the world? And why hesitate on spending for it when all it costs is just “a set of playing bricks”.
Kids ages 2-5 years are already starting to make sense of their surroundings and with their imagination, might even build their own little world. With parents as the target market, this ad encourages the audience to embrace a child’s active imagination and inventiveness, and support them with Lego Duplo bricks.
Plate for Photography Class
Photo and Layout: Gem Añonuevo
Photography by: Marc Valmoria
Design and Layout: Gem Añonuevo
Lily’s Peanut Butter: Campaign - Spread the Good Moments
Illustrations for Tara, Laro TA[Y]O’s Souvenir Program
Illustrated Pubs for Batang Sining, Batang Condo!
Re-illustrating Sarimanok Vs. Ibong Adarna by Nick Joaquin with Mixed Media
(LOGO HERE)
My undergraduate thesis under the Book Illustration Category for the UST College of Fine Arts and Design is entitled “Re-illustrating Sarimanok Vs. Ibong Adarna by Nick Joaquin with Mixed Media”.
The study seeks to innovate and effectively use mixed media by using each medium to its advantage, making the most out of the technological advancements we now enjoy, all while staying rooted to the fundamentals of art and design
I made use of digital collage to render the illustrations, utilizing photographed found objects and a combination of traditional and digital painting.
(All materials presented are for academic purposes only and is not affiliated with any brand/company)
PUSHING BOUNDARIES IN 2D ANIMATION: The Utilization of Mixed Media in The Wizard of Oz Adaptation
This project was done in completion of the course: Creative Research from my junior year in
UST CFAD - Advertising Arts
(All materials presented are for academic purposes only and is not affiliated with any brand/company)
Project Plates for Game Design Development (UST CFAD)
(All materials presented are for academic purposes only and is not affiliated with any brand/company)
PERSONAL PROJECTS
gemira.anonuevo@gmail.com
@gemir.art
